Chicago, IL (September 6, 2017) — Wholesome Goodness® has become a member of the True Health Initiative (THI), a global voice for lifestyle as medicine with more than 360 world-renowned health experts committed to educating consumers on only the time-honored, proven principles of lifestyle as medicine. Founded by our own David Katz, THI coalition members include physicians, scientists, nutritionists and authors from nearly 34 countries.

In joining the THI, we publicly and proudly align our organizational values with the core principles of healthy living and with a commitment to the THI vision. Envision a world where all people live long and healthy lives, free of preventable chronic disease. THI plans to achieve this by demonstrating and disseminating the global consensus on fundamental, evidence-based truths of lifestyle as medicine. As a member organization, we are helping build a movement focused on preventing as much as 80 percent of chronic disease and premature death.

Wholesome Goodness is a rapidly growing natural foods company offering a product line of better-for-you snacks and cereals that are delicious, nutritionally dense and affordably priced for the masses. The company bans 158 ingredients used by other food companies with a mission is to replace foods that are highly processed, loaded with sodium, sugar and fat, and made with ingredients that consumers don’t recognize and can’t pronounce. This mission emanates from concerns regarding the dramatic rise of obesity, chronic illness, and diabetes.

Decades of published research support six core lifestyle principles that most effectively add years to lives, and life to years.

  • A diet comprised mostly of minimally processed, generally plant predominant foods in time-honored, balanced combinations (e.g., traditional diets of certain Mediterranean populations, certain Asian populations, etc.);
  • Routine physical activity at moderate intensity, frequency, and duration;
  • The avoidance of toxins, particularly tobacco and excess alcohol;
  • Sleep adequate in both quantity and quality;
  • The effective mitigation of psychological stress;
  • The cultivation of meaningful, supportive relationships and strong social bonds.

By joining the True Health Initiative we commit to upholding these principles and being a role model through education and information sharing.

Every Wholesome Goodness product is created with a combination of ingredients that delivers multiple better-for-you nutrition benefits in each product and every item is reviewed by renowned nutrition expert Dr. David Katz, founder and director of the Yale University Prevention Research Center prior to commercialization. In 2016 and 2017, Wholesome Goodness products won 14 Gold Medals for Superior Taste and Overall Quality Excellence from the prestigious American Masters of Taste at the USA Taste Championships.